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NETFLIX + SUBWAY

To All The Boys I've Loved Before 2

For the launch of the sequel to the beloved film To All The Boys I've Loved Before, Netflix partnered with Subway for an organic integration into the film. Then, we created a campaign to showcase the partnership, helping bring attention to both Subway's Valentine's Day "Send A Sub" feature and drive viewers to the new film. We designed and created a special Subway necklace that you can split with someone you love and gave them away to the films' most avid fans. Then, we worked with the star of the films, Lana Condor, to create a short 15-second piece to promote the partnership, launching on her Instagram.

On this campaign, as copywriter I wrote the script and tagline as well as oversaw the production and post-production of the commercial spot, as well as all the associated caption copy on mobile and social channels.

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