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NETFLIX + BUSCH

Wheelin' and Dealin'

When Netflix and Busch gave us a brief to create a mockumentary around Bobby Spencer, the fictional NASCAR team owner from its new racing-themed sitcom, we jumped at the chance and went wild. We created the craziest, farfetched and hilarious backstory for Bobby Spencer we could think of. And the results are pretty fantastic. Featuring legendary actors Bruce McGill and Jane Seymour, as well as iconic musical artist Seal, the 5-minute short mockumentary is a wild ride from start to finish — just like Bobby's life.

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On this campaign I served as copywriter, creating Bobby's backstory, writing the script for the long form content as well as the trailers, and aiding in overseeing the post-production process.

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