NETFLIX + BEN & JERRY'S
The Punch Line Hotline
To launch the new collaborative flavor "Punch Line" between Netflix Is A Joke and Ben & Jerry's, we teamed up with esteemed comedians Wanda Sykes, Fortune Feimster and Aparna Nancherla and created something completely unique: The Punch Line Hotline, a hotline that people could call for jokes and maybe some free Punch Line ice cream. Then, we made some really fun commercial spots to advertise the hotline in the style of classic 1-800 commercials, but with an elevated twist.
On this campaign, I helped create and develop the concept for the campaign and commercials, and I wrote the commercial scripts and a standup-special amount of jokes for both the spots and the hotline, as well as the supporting campaign copy for social, digital and OOH.
​
​
RECOGNITION
2021 Cannes Lions Shortlist - Audio Content
2021 Adweek Experiential Awards - Best Use of an Activation to Launch a Product
2021 London International Awards, Bronze - Entertainment Audio
2021 Gerety Award Winner - Humour Cut