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MARRIOTT BONVOY

Bonvoy!

Marriott came to our agency and let us know that they were releasing a new travel & rewards program on a global scale, and they already had a name: Bonvoy. They had bought media during the 2019 Academy Awards to release a commercial that would officially announce and launch their new program to the world. The most important thing to communicate was the new, unique name. Together, we came up with the concept that Marriott Bonvoy is the new language of travel.

 

Directed by Oscar-nominated director Jean-Pierre Jeunet (Amelie) and shot by Oscar-winning cinematographer Janusz Kaminski (Schindler's List, Saving Private Ryan, Diving Bell and the Butterfly), this was pure magic to make.

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