AMEX + NBA

American Express paired up two young pioneering players, Amen and Ausar Thompson, and established one-of-a-kind fashion designer Waraire Boswell to showcase Amex's long-standing partnership with the NBA and its dedication to those who don't follow the status quo and write their own rules. We at Amex's internal creative agency OnBrand created a short documentary film that explored the similar mentalities between the Thompson twins and Boswell, and why their approaches to doing things their own way has led them to greatness.

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As ACD on this campaign, I led creative efforts across conception, production, post-production and editorial as well as the execution of social and website copy.