RESY 2024

RESY came to us at Amex's internal agency OnBrand to create a campaign to celebrate its 10-year anniversary. We delivered more than a campaign — we gave them an entirely new brand platform with a rallying cry that speaks to how RESY is so much more than reservations. Our campaign hit major cities across the country with 50+ general and localized creative assets in social media, OOH, digital, and email. The result was a 30+% increase in reservations booked.

As ACD on this campaign, I led creative efforts across conception, copywriting, and execution across all mediums.