BONOBOS

To expand the outdated idea of masculinity, Bonobos wanted to showcase athletes in a sport that isn't traditionally associated with men. So we found some incredible athletes from the unrecognized realm of male synchronized swimming.

 

We brought together the world's best male synchronized swimmers for a first-of-it's-kind performance. We filmed the performance as a music video set to the song "Better As One" by The Heavy. Behind the scenes, we did something even cooler, in my opinion, which was create a short documentary about men's synchronized swimming through the lens of these internationally recognized swimmers.

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