BONOBOS

America's Fit Story

Bonobos is a menswear brand dedicated to helping every man find his fit. This idea of fit extends beyond just clothing into each individual man's life.

For this campaign, we interviewed men from all around America from a myriad of different backgrounds to try and give an inspirational portrait of how every man can find his fit in America. This resulted in a hero, VO-driven film, with short 15-second films for each individual man.