ANGEL'S ENVY

A good whiskey is like a story. And the beginning, middle and end of most whiskey happens in one barrel. But Angel's Envy? They give their bourbon a secondary finish in port wine casks, giving their story depth and dimension that distinguishes their whiskey from others.

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The goal of this campaign was to educate consumers on this point of differentiation. So, we created a concept that pointed to the Angel's Envy process as the next chapter in the story of bourbon. We worked with legendary animation house Nexus Studios to shoot and bring to life the process through a never-before-seen animation style that looks as if its carved out of paper.

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I served as Senior Copywriter on this campaign, writing the scripts and overseeing the production and

post-production process.